Branded hoodies

The utility of promotional hoodies can't be overlooked

Almost all of us own some sort of sweater or hoodie. It's what bridges the gap between not too hot and not too cold; when a coat would be too much and a shirt would be too little. It's the perfect casual wear item we all know and love - and companies love to put their logo on them.

They don't have to be used only as gifts or merchandising products. Companies who have employees that may work outdoors most of the time brand hoodies for them to wear on the job. The interesting thing about a branded hoodie is just how long they last. Think about the oldest hoodie you have in your closet - we bet it's pretty old!

Foster brand loyalty in the easiest way

Well designed hoodies that have effective promotional material on them are easy conversation pieces. It is easy to spread brand awareness as people always wear them. They have plenty of space for a creative way to promote you company logo. In addition to that, we recommend considering brighter colours, catchy slogans or eye-catching graphics that force passersby to turn their heads.

The sense of community is important here as well. Employees wearing their company hoodies at the next trade show, company event or even while on the next video meeting call - it's an easy way to feel closer to the brand. Schools and universities do this as well; students wearing their current schools or recent graduates wearing their alma mater on a hoodie is all but too common!

Why do companies love to promote themselves on hoodies?

Hoodies are a very popular promotional merchandising option. See, the UK has what some like to call "sweater weather". When it isn't winter, the spring and autumn seasons last quite long as it takes time for the weather to steady itself - so it's not too warm but not too cold either. In that time, hoodies are fantastic to wear as they provide quite the utility and keeping the wearer comfortable.

Almost all companies are aware of this, so in their merchandising arsenal a branded hoodie with a logo or company message is always in the branding plan. These make the perfect welcoming gift for onboarding employees or a nice trinket to give a client.

What are the most common ways to brand them?

It depends on the material as some are polyester, some are cotton and some are a mix. However, we can offer multiple different styles of printing for your branded hoodie. Our options range from multi-colour screen printing, embroidery or digital transfer printing. You can even grab a few without branding as a sample to check out the material and see if it matches your needs!

Which would you recommend is the best material?

Of course, we would have to go with any hoodie that is made with the most cotton or fleece. Cotton and fleece are both comfortable, soft and breathable materials that makes hoodies very enjoyable to wear. However, the tradeoff here is those are the more expensive options, so just keep that in mind when working within a budget for a large order.