5 tips to maximise the impact of your gift ideas for clients

The gift of giving; made more personal

We want to explain some of the more practical tips and suggestions when gifting your clients with promotional merchandise or marketing products. Through our experience in the promotional industry and the types of products our clients have purchased through our online shop, we have insight for some of the best practices when it comes to gifting.

Hand-written notes

When brainstorming gift ideas for clients, it is customary to at least include a note appreciating their patronage, wishing them happy holidays or even wishing them a happy birthday. Companies know that this can solidify loyalty in their consumer base. One simple change that could take this to another level is a hand-written note. 

This may be a simple and seemingly not too important change, but trust us, a hand-written note makes a world of difference as opposed to something typed on a computer and printed. Seeing the natural handwriting of an employee in the note makes it way more personal and brings the client closer to the company. It’s a way of connecting with the client with a more natural feel. The extra effort of writing your note will reflect very well on the client and they may even give you some free exposure by posting about it on social media!

Address those notes using the client’s first name

If you do plan to send a personal note to your client, it can’t get much more personal than addressing them by their first name. If you are able to find this information, try to use that instead of their username or a generic greeting. It will show that you are actually taking the time to really dive into the personal aspect of a hand-written note. It’s another simple yet extremely effective method of showing your client the care and effort you are taking to show your dedication on their behalf.

Exclusive discounts

This is not only for subscribers to your service or general buyers. Consider creating a promotion that is only valid for certain members. This can be through:

• An online email newsletter
• Social media contests
• Special codes given to booth visitors at a trade show
• Long time clients, customers or service subscribers

As long as it is specific in this manner, clients who have access to it will give them a feeling of exclusivity, which is a significantly powerful agent in the world of client relations.

Personalised gifts

There are times when you may have a bit more correspondence with your clients or customers than others. If they are long-time members of your service, you may have had discussions with them that reveal more than just their desired order. Any sort of casual conversation with details shared of their personal life could be used to send them the perfect gift - just for them.

Were there any discussions about any recent holiday plans or vacations? How about any preferences for products that they really like to use? All of this can be crucial information to give the perfect gift if they mentioned they are avid travellers, love to barbecue or have sports hobbies like cycling. With our branding options, you can include a personalised message on the product, addressing them directly.

Client events & get togethers 

It’s also common practice to host events for your closest clients, customers or, of course, your employees. If you are considering hosting something like a client appreciation gathering, it could be beneficial for networking and getting close to your base. Use this opportunity to create gift boxes or merch bags for everyone in attendance. It's even better if you have the bandwidth to personalise each one! 

We hope this has given you some inspiration and insight as to what is effective when gifting clients your promotional products. A personal connection is important when building brand loyalty from your base. Sometimes, the brand awareness won’t even have to come from you if your clients are excited enough about it. These are just some ways to get there. 

Thanks for reading, and stay tuned for more!