Orange Colour Psychology - Meaning & Implementation

In the world of advertising, colours play a crucial role in capturing attention, conveying messages, and evoking emotions. Among the vibrant spectrum of colours, orange stands out as a compelling choice for your logo or your overall brand colour.

What makes orange special in the advertising world? Its unique features and connections make it a useful tool for marketers. They can use it to create strong campaigns. This includes print ads and other offline marketing, like promotional products.

In this blog post, we will look at the importance of the colour orange in advertising. We will discuss how people see it, its emotional effects, and why it might be the best colour for your brand or business. We will examine this through the lens of colour psychology, which ascribes only positive properties to the colour orange.

The emotional impact of orange colour psychology

Orange has a remarkable influence. Mainly because it is such an attention-getting colour. People cannot help but look when they see an orange logo. It can ignite feelings of joy, optimism, and enthusiasm, encouraging potential customers to engage with your brand.

What does orange symbolise?

Orange symbolises creativity, making it a great colour for brands in art, entertainment, or fashion.

It can create a sense of urgency, encouraging viewers to act quickly. This makes it useful for limited-time offers, sales, or call-to-action campaigns.

Since it is such a bold colour, it can also often portray youth, boldness and playfulness.

Businesses also use orange to indicate lower cost or budget-friendliness.

The impact of orange in various industries

You might be wondering, what type of company would want to advertise with orange. Whether it is a bright orange or a burnt orange, these industries seem to fare well with orange in their logos. Whatever the shade of orange may be, these industry sectors have taken advantage of this colour.

Food & beverage

A great example of a company in the gastronomy industry that uses orange is Just Eat. The playfulness of the colour shines through. Many fast food restaurants will use orange for the sense of urgency.

Healthcare

Orange is generally suitable for companies in the healthcare sector. Orange is a bright colour that stands for energy and life. This is often the feeling or mood that this industry wants to share.

Sports

Much like healthcare, gyms and other sport companies will take advantage of the colour. People see orange as active, aligning it perfectly with the message of the fitness industry.

Logistics

Online retailers and logistics companies like Amazon also take advantage of the colour. For Amazon, the orange arrow stands out as a pop of colour against the otherwise black and white font.

Bank & finance

MasterCard is a well-known example of the finance and banking industry that has an orange logo. The mixture of the orange and yellow colours leads to the red colour in the middle. MasterCard makes use of all the warm colours for an impactful logo people remember.

More examples of orange in marketing

Here are some other companies in a wide variety of industries. Take a moment to think about some iconic brands that have successfully included orange into their advertising.

1. The low-cost airline EasyJet uses vivid orange so that people can clearly see the logo, even from far away.
2. Similarly, Fanta, the popular soft drink, embraces the colour orange to exude energy, playfulness, and youthful exuberance.
3. Reddit is a social media platform where users come together to share ideas. This colour allows for a welcoming atmosphere for users. It also sparks their curiosity through the playful colour.
4. The children's television network Nickelodeon takes advantage of the orange colour to showcase their playfulness.

These examples show the diverse ways that advertisers can effectively employ the colour orange.

Is orange the right colour for your business?

Which colour you use for your corporate design depends on several factors. What is your core business?

You can choose orange if your products or services are defined by low prices. Orange associates economically. Orange is a bold colour that stands out, much like the colour red in marketing. Orange is a bold and eye-catching colour perfect for highlighting important information, like a deal or discount.

Orange is not only suitable as a colour for your corporate design. With orange you set great accents in the print and digital area. Call-to-action buttons in orange animate users particularly well.

Advertising with guaranteed attention

Orange promotional items attract attention. If your corporate design uses orange, you should also use orange promotional items to promote your company. Otherwise, consider choosing a neutral colour, like black or white, to accent with your orange logo. The logo will pop more when using orange as the highlighting colour, much like the popular Amazon logo.

This is how you increase the recognition value of your brand. Many of the promotional items in our online shop are available in different colours, orange included. Not only is there the colour orange, but you can often find different hues and orange-like colours.

To use the company logo with an orange highlight, choose from our various orange colours. You can find these colours in the Pantone calculator. Browse through our selection and order the promotional gifts in orange directly online. Read more about the Pantone colour matching system to find the right fit for your corporate identity.

Why the psychology of orange colour ultimately matters

As an advertiser, you have the power to harness the psychological impact of colours, and orange presents a wealth of opportunities. Orange is bright and lively, linking it to positivity and can stir strong feelings. This makes it a great choice for brands that want to attract their audience. Using orange in your advertising can bring zest, energy, and creativity to your brand, creating a lasting impression on consumers.

Explore the potential of orange and let it work its magic in your advertising endeavors. Which can mean including eye-catching promotional products. Here is a selection of great orange colour products that can help your brand make a splash in the branding and marketing world.