Freshers Week promotional products

Promotional products work for Freshers Week

Freshers Week, or “Welcome Week,” begins the university experience for first-year students, who are deemed “freshers.” Across the UK, Freshers Week is a time for these first year students to meet new people and explore their new university. The week is packed with social events, club fairs, and campus tours, all designed to help students settle in.

It’s not just students who benefit from this time. Businesses and social organisations have a great opportunity to make a lasting impression at these events. For businesses, it’s the optimal opportunity to connect with these eager students who are ready to explore new products, services, and experiences. Universities can also take advantage of this week. Brand these products with your university logo to generate more school spirit.

Why should you hand out promotional products during Freshers Week?

Freshers Week is all about first impressions, which is exactly what promotional products can do. Students are inundated with new information from a variety of places, so a tangible, useful item can help your organisation stand out. Choosing the right giveaway keeps your name at the forefront of their minds once this crazy week is over. Consider products that are practical, but also unique enough to leave students with the wow-factor. Plus, students love freebies—so they will be happy to receive a variety of items all week!

Who usually hands out these products?

Promotional giveaways during Freshers Week come from all sorts of organisations, companies, and businesses. You’ll find student societies looking to recruit new members, local businesses introducing students to their services, and even universities themselves to help situate the newcomers.

However, Freshers Week isn’t just about activities to do on campus. For example, nightclub promoters enticing students with branded wristbands to enjoy drinks and socialising. Tech companies showcasing their latest apps or services specifically for students with free promotional chargers and power banks.

What should be considered when choosing a product?

When handing out promotional products, there’s no shortage of creativity when it comes to grabbing attention. When choosing a product, consider these things to make a bigger impression.

• Price and affordability
• Wow-factor
• Practicality
• Longevity
• Eco-friendliness or sustainability

Popular Freshers Week giveaways

Since Freshers Week is all about recruiting students to join new organisations, then giveaways should reflect that. Here are a few examples that are popular for good reason:

• Tote bags: These are practical items that can be used everyday. Choose from a variety of colours to match your identity.
• Reusable water bottles: Another practical option for uni students who are in lectures all day. They will be toting your logo around every day.
• Power banks: For the digital world, power banks are a must. Your organisation will enjoy improved brand exposure and awareness with students carrying these around everywhere.
• Pens and notebooks: Classic, affordable, and guaranteed to be used for note taking, exams, and studying. Choose unique designs and colours to stand out from other pens.
• Snacks: Students love to get free food, so why not use this to your advantage. Hand out promotional snacks in a variety of types to get people excited about your message.

Make freshers week work for your brand or organisation

If your goal is to connect with the next generation of professionals, Freshers Week is the right place to promote. Thoughtful promotional products can turn a momentary interaction into a long-term connection.

For organisations that want to recruit more students to join, make sure you’re part of the Freshers Week buzz. If there’s one thing students remember, it’s unique and fun freebies they can use long after the event.

➥ Are you ready to prepare for your organisation’s Freshers Week giveaway strategy? Let’s get your logo and merch into the hands of the UK’s next generation of students! Reach out to our promotional product experts to assist you with any questions.