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Ensuring brand loyalty with client gifts using your logo

How do you differentiate yourself from your competitors? Besides, of course, amazing prices and a fantastic customer support. Client gifts are a great way to leave a long-lasting impression of your brand on your customers and make them buy from you time and time again. What's more, it's okay to feel stuck or drained of ideas, because we're here to help you pick out the most memorable corporate gifts for VIP clients as well as potential customers that you'd like to butter up.

What we recommend as best practices for client gifts

Here are a few things you should absolutely know before going on a client gift shopping spree:

Brand your client gifts

A special gift with a tank you note is much appreciated, but a branded gift with your company's logo is absolutely stunning and more likely to be remembered. By printing your company's logo or message on corporate gifts, you create a lasting connection to your business. Bee sure to also check out our most popular items

Not to mention that a branded gift looks and feels more luxurious than a plain one without branding, which eventually will elevate your image. There are other things to consider here as well...

  • Customer retention: Gifting can increase client retention rates as they are more likely to stay with a company that shows appreciation.
  • Customer appreciation: Sending corporate gifts for clients shows gratitude for the business they do with you.
  • Brand recognition: Branded items featuring your logo or message increase brand visibility.

Think outside the box

Thinking outside the box will put you ahead of the competition. Don't just send business promotional gifts on holidays such as Easter or Christmas as that's when everyone sends little tokens of gratitude, but rather send out merch to important clients throughout the entire year. This actually proves you value the collaboration and you value especially the people, not just the company.

Why having business promotional gifts for clients on hand is a good idea

There are multiple benefits of handing out your clients corporate gifts, such as:

  • Differentiation:Sending unique promotional gifts could potentially set you apart from the competitors.
  • Relationship building: Such giveaways strengthen the personal connection between you and your clients.
  • Word of mouth: Satisfied clients who receive thoughtful gifts are more likely to share positive experiences.
  • Increased sales: Stronger relationships often lead to increased sales opportunities and cross-selling potential.
  • Cost-effective marketing: Compared to some traditional marketing efforts, corporate gifting is actually quite affordable.

Keeping up appearances with corporate gifts for clients

Regardless of whether you're after branded gifts for old and loyal customers or trade show giveaways for new potential customers, here you will find it all.

Generally, branded gifts for clients ought to be unique and memorable reminders of your company that are actually useful and can be used time and time again. The purpose of these thoughtful tokens is to express gratitude and also strengthen relationships between the company and certain values customers.

Don't exaggerate

Most of us would feel genuinely happy and grateful about a thoughtful gift from our business partners, because it shows they value us and our partnership.

Yet, there's a fine line between feeling grateful and feeling overwhelmed, so try not to make your clients uncomfortable with an extremely expensive promotional gift. Going overboard with something way too expensive is one of the most important 'dont's' when it comes to corporate gifting.

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