Trade show giveaways | Make your business pop

About trade shows, conventions and expo events

Irrespective of your industry, attending trade shows, fairs, and expo events is essential. These events give you a chance to network and learn about your competitors and let you meet potential clients. If you own a company, you should look for local trade shows in your area. Attending these events is an experience everyone should have at least once in their life, if not every year.

They are excellent opportunities to connect with like-minded individuals and gain knowledge that can benefit your business. Additionally, they offer a platform to showcase your brand and make valuable contacts that can lead to potential collaborations.

Attending trade shows and expo events should be a priority for any business looking to grow and expand its reach. By attending these events, you can learn about the latest trends in your industry. You will also stay updated on your competition. Plus, you can make important connections that can help your business grow.

Don't wait to sign up for the next trade show or expo in your area. A great trade show booth can help you find new opportunities. It could take your business to the next level.

Some UK-based events to keep an eye

Showcase your product, company, or business at a busy trade fair or convention, here are some popular options.

London Tech Week: More than 30,000 people usually attend this event, making it one of the top tech events in the UK. The focus is on advancing the UK tech industry. The organisers plan to double the size of this event next year. This could be a great opportunity to explore!

Ideal Home Show: This massive home show has foot traffic that exceeds over 170,000 attendees. This targets the home and gardening industry as companies showcase the latest and greatest innovations in the sector.

Hotel, Restaurant & Catering (HRC): More than 1,500 suppliers attend this week-long event. It focuses on the hospitality industry in the UK. As one of the older trade show events, it is quite well known and is one many in the industry makes sure to attend.

Think about going to some of these events based on your industry. Bring some event merchandise to help your marketing campaign stand out.

The best trade show giveaways

Needless to say, having promotional trade show products is absolutely crucial. Whether it's for potential customers or other interested parties, here are a few items you should make sure to have at your booth:

• Pens - You can use promotional pens as a giveaway or to write important phone numbers; either way, this item is a must.
• Notepads - You can use branded notepads on the event day. You can also gift them to the right people for long-term advertising.
• Coffee mugs - Branded coffee mugs are a great giveaway that is useful and builds your brand awareness
• Stress balls - Promotional stress balls are a fun giveaway that's going to stay with your potential customers for a long time
• Tote bags - Branded tote bags are a must-have for your trade show kit. How will your customers carry all the other goodies?

Benefits and advantages of trade show giveaways

Trade show and event promotion items can offer several benefits to businesses...

• Brand visibility: You increase your brand's visibility and exposure among attendees and potential customers.
• Memorability: A good giveaway can create a lasting impression on trade show attendees, even after the event ends.
• Lead generation: Ask attendees for their contact details to receive the giveaway item. This helps you gather leads for future marketing.
• Promotional tool: For example, if you launch a new product, you can use a giveaway item. This will create excitement and generate interest in the product.
• Word-of-mouth marketing: Unique or desirable giveaways can generate buzz among attendees, leading to word-of-mouth marketing.
• Competitive advantage: By offering giveaways, your booth can stand out from others and gain a competitive edge.
• Long-term marketing: Good giveaways that are useful or last a long time can keep promoting your brand even after the trade show ends.

Keep in mind that how well branded trade show products work depends on a few things.

1. The important factors are the target audience.
2. The quality of the items matters.
3. Their relevance is also key.
4. Finally, they should align with the marketing strategy.

What we are asked by our clients

Here are a few of the most frequently asked questions about expo events.

What are promotional giveaways?

Promotional products with your company's logo are great for trade shows and exhibitions. They also make excellent giveaways at any expo event. These promotional giveaways help people remember your company. Even after the event ends, your brand stays in their minds for a long time.

Having a few small but useful items, like branded keyrings, will make many people ask about your company. This will happen both at the event and afterward. 

What product are typically the best trade show giveaways?

As mentioned above, some of the best giveaways are items that are small, compact and useful. Some good choices are pens, mugs, tote bags, and lanyards. You can also use fun items with your company logo. These can include games, balls, bottle openers, and more.

In fact, cooler giveaways are going to attract more people; so don't be afraid to splurge on promotional items. If you can afford to buy high-quality items, consider looking at our eco-friendly promotional products. You can find them on our website.

How do you attract customers at a trade show?

We all know that everyone participates at trade shows and expo events to network and attract new potential customers. So it's not surprising that attracting customers is no easy job. However, it is possible for you to make your booth a success.

Offer cool branded giveaways, have friendly staff, and include fun activities or games. Consider something simple to set up, like portable display stands for exhibitions. Make sure it creates a pleasant experience for viewers.

You will bring people in by talking to them often. Once your booth is popular, more people will come. Naturally, with a pop up display stand that is eye-catching, this further helps you find your target audience.